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‘Glamrous Red Carpet Looks & Dazzling Performance’

3 min read
Hum Awards

KARACHI: It’s that exhilarating time again when the movers and shakers of Pakistan’s Fashion and Entertainment industries gear up for most anticipated and glamorous media event of the year.

On January 25th 2020 Hum Network Limited – Pakistan’s premier entertainment network – along with corporate partners Golden Pearl and TUC, will host the Fourth Edition of the always highly-anticipated, and prestigious entertainment industry award show: The Hum Style Awards (HSA 2020) in Karachi.

Each year since March 2015 the trailblazing HSA has acknowledged and honoured the preeminent glitterati of   Pakistan’s myriad industries during glamorous entertainment-packed gala nights. 

The HSA, renowned for its credibility and integrity will again recognize and award talented and well-deserving individuals in the fields of Fashion, Entertainment, Music, Sport and TV Anchoring  vis a vis a process of  transparent and systematic judging and popular votes.

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Sultana Siddiqui, President Hum Network, says, “the Hum Network is renowned as an undeniable inspirational trailblazer, breaking ground with its myriad creative initiatives that have raised the bar high for others to chart. The network remains a favorite among audiences because our teams consistently seek to engage HUM Network audiences with novel, entertaining and educational content such as the Hum Style Awards.”

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With this impetus in mind, the HSA reaffirms the network’s responsibility and commitment to support and laud the talents of both established and rising local talent. The HSA is an embodiment of this core philosophy because not only do we aim to highlight and applaud the highly accomplished work of myriad artists, but the enormous effort it takes to successfully put together and host such a spectacular extravaganza like the Hum Style Awards each year demonstrates our unquestionably strong commitment to excellence in representing the entertainment industry.”

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This year’s HSA is co-hosted by veteran and award-winning actors, silver fox Adnan Siddiqui and the lovely Aamina Sheikh along with actor/director Usman Mukhtar whose combined magical stage chemistry and banter is sure to sustainably energize the evening’s proceedings.

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Fashionist as celebrity menswear designer and wardrobe costumier to a legion of pop icons Munib Nawaz and supernova model Mushk Kaleem – who recently represented Pakistan on the catwalks of Milan – will co-host the HSA Red Carpet, the hotbed of celebrity glamour.

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All eyes will be on this enclave- the uber-alluring HSA Red Carpet – fabulously designed by the House of Zunn- where celebs dressed in luxurious designer apparel pose for photo-ops that end up in the pages of the most prestigious publications and in TV sound-bites. The official HSA fashion stylists responsible for styling presenters and performers this year are industry professionals and celebrity stylists Mehek Saeed and Amal F. Qadri renowned for their original and stunningly transformative fashion looks.

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Popular TV broadcaster Dino Ali will reprise his role as the HSA Digital Host accompanied by talented model/actress Hira Tareen as his glamorous co-host.

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The evening will include the bestowing of awards in 18 exciting categories and 2 special awards in the fields of Timeless beauty and Excellence in Interior Design & Furniture Manufacturing and the showcase of myriad riveting and highly entertaining performances by a bevy of popular celebrities.

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The opening performance is written and composed by the upcoming dynamic rap duo Young Stunners. Other performances include a solo routine by Zara Noor Abbas and an energetic song and dance recital by power couple Farhan Saeed and Urwa Hocane.  Sara Loren who makes a welcome comeback to the spotlight will pair up with award-winning actor and TV host Ahsan Khan in another riveting and mesmerizing dance routine. Legendary singer Abrar-ul-Haq is only one of the numerous singing sensations highlighted among others who will grace the exciting evening of music, dance, fashion and accolades.

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