IHIG set to invest $118m in Pakistan tourism industry
ISLAMABAD: The International Hospitality Investment Group (IHIG) is investing $118 million in the tourism industry of Pakistan. In this connection, the CEO of this resourceful multinational enterprise – Noor ul Asif, along with its Chairman – Alun Richards held a meeting with the Chairman Board of Tourism, Zulfi Bukhari, Special Advisor on Political Affairs to the Prime Minister, Naeem ul Haq and the chairman Board of Investment (BoI) – Haroon Sharif.
The meeting took place at the Prime Minister’s Secretariat in Islamabad to discuss the prospects of investment in Pakistan. Zulfi Bukhari assured the Chairman of IHIG about the Pakistan government’s commitment to extend all possible support to foreign investors.
Mr. Richards expressed his company’s commitment to invest $118 million in the tourism and hospitality sector of Pakistan that will create 4000 job opportunities in the country.
IHIG has already acquired 2 hotels in Shogran and Bhurban to elevate the standards of this developing industry. Being the first company that has aligned itself with the Prime Minister of Pakistan’s vision, IHIG will be promoting tourism by facilitating the international tourists coming to Pakistan.
On the occasion, Mr. Richards stated that; “I have spent half of my childhood in Pakistan. Over the recent years, the perception of this beautiful country has changed positively, among the global community. Therefore, an increasingly large number of tourists from all over the world are already expressing the desire to visit Pakistan, where they can explore the diversity of its pristine landscapes, ranging from the world’s highest mountains to scenic beaches on a long coastline, along with lush green fields, vast deserts and much more. The historic traditions of hospitality and the variety of sumptuous cuisines also provides many unforgettable experiences. The government’s new policy of granting E-Visas for 175 countries, is a brilliant initiative that promises great convenience for international tourists”.
He further stated that Pakistan is the only country in the world which attracts all segments of tourism, to see the mesmerizing beauty of Northern areas, especially the Kaghan valley that offers a multitude of exciting attractions and scenery for the domestic and international tourists, with its beautiful weather conditions throughout the year. A soft image of Pakistan is being recognized by the whole world now, so we are ready to invest on building its potential by capitalizing on the tourist-friendly gestures and strong goodwill of the new government.
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