Pakistan Influencer Awards 2026 Celebrate Top Content Creators
The inaugural EBM Pakistan Influencer Awards 2026 recognised Pakistani content creators across more than 30 categories, celebrating their influence and contribution to the country’s growing digital economy.
KARACHI: Pakistan’s leading digital content creators received recognition at the first-ever EBM Pakistan Influencer Awards 2026, held at the Expo Centre Karachi on November 7.
The inaugural ceremony brought together influencers, industry leaders, jury members and representatives of major brands to celebrate achievements across YouTube, Instagram and TikTok.
Presented by English Biscuit Manufacturers (EBM), with ARY Digital Network as the presenting partner, the awards recognised creators in more than 30 categories, including fashion, lifestyle, food, technology, entertainment, comedy, fitness, gaming and social impact.
Hosted by HSY, Rabab Hashim, Dino Ali and Faiza Saleem, the event marked an important step towards establishing a formal recognition platform for Pakistan’s growing creator economy.
Data, Jury Evaluation and Public Voting
The winners were selected through a combination of performance data, expert jury assessments and public voting.
According to Chief Curator Talha Aslam, the selection process began by identifying the top 20 candidates in each category through data analysis. A Creative Jury then shortlisted 10 nominees, while an Executive Jury comprising representatives from brands and advertising agencies evaluated their performance.
Public voting formed the final stage of the process, with organisers receiving four million votes within 15 days.
Speaking about the initiative, Aslam said the awards aimed to highlight content creation as a serious industry with significant economic potential.
He also noted that Pakistan has 135,000 monetised YouTube accounts, reflecting the growing commercial opportunities within the country’s digital landscape.
Influencers Highlight Economic and Social Impact
Several creators emphasised that an influencer’s success should not be measured by follower count alone but also by their contribution to brands, businesses and society.
Lifestyle and fashion influencer Adnan Zafar, popularly known as Ken Doll, highlighted the importance of measuring the sales and economic value influencers generate through brand collaborations.
Meanwhile, Executive Jury member Hasan Rizvi said both popularity and meaningful impact deserve recognition, pointing out that creators can influence audiences regardless of their follower numbers.
Maryam Raja, winner in the Voices and Perspectives category, welcomed the initiative, describing it as an important step towards recognising Pakistani influencers.
Instagram lifestyle influencer Zarnab Fatima also highlighted the social challenges faced by female content creators in Pakistan. She said such awards could encourage women to pursue their ambitions and gain wider acceptance.
Building a Stronger Creator Economy
EBM Executive Director Shahzain Munir said the partnership reflected the company’s commitment to supporting creative talent and strengthening Pakistan’s creative economy.
ARY Group CEO Salman Iqbal also stressed the importance of recognising digital creators through credible platforms that meet international standards.
According to the organisers, the inaugural EBM Pakistan Influencer Awards are intended to become an annual event, with plans to strengthen the evaluation process and create more opportunities for creators.
The initiative comes as Pakistani influencers increasingly shape consumer behaviour, entertainment and cultural conversations, highlighting the growing importance of the country’s digital economy.
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