Synergy Group Secures Seven Pakistan Dragons 2026 Awards

1 hour ago Staff Report 2 minute read

KARACHI: Synergy Group, Pakistan’s largest integrated marketing communications conglomerate, has secured seven accolades at the Dragons of Pakistan 2026 Awards, recognizing the creative and strategic excellence of its subsidiaries, Synergy Advertising and Synite Digital.

The Group won a total of three Gold, two Silver and two Bronze Dragons across campaigns developed for Pakistan State Oil (PSO) and KFC Pakistan.

Synergy Advertising earned five awards for its work for PSO. The agency received a Gold Dragon for its “Safety Starts Young” campaign, while the “Made in Pakistan” campaign secured one Gold and one Bronze Dragon. The agency also won a Silver and a Bronze Dragon for the “Blaze Xtreme” campaign.

Meanwhile, Synite Digital secured two honours for its campaigns for KFC Pakistan. Its “Champions Deal (Wicket Gone, Zinger On)” campaign won a Gold Dragon, while the “HotShot Shakers” campaign received a Silver Dragon.

The Dragons of Pakistan awards evaluate Pakistani entries through international judging panels based outside the country, with submissions assessed through an independent and merit-based process.

Synergy Group Chairman and CEO Ahmed Kapadia said the recognition affirmed the company’s belief that ideas rooted in Pakistani cultural insights could compete on an international level.

“For Synergy Group, these wins at the Dragons of Pakistan are a powerful affirmation of our creative philosophy,” Kapadia said, adding that the awards reflected the group’s focus on creativity that moves audiences, strengthens brands and delivers results.

The latest achievement further reinforces Synergy Group’s position among Pakistan’s leading marketing communications networks.

Established in 1999, the Group has maintained a record of recognition at major industry platforms. The company said its continued success reflects its focus on creativity, strategic effectiveness and innovation while contributing to the development of Pakistan’s advertising and marketing industry.