TCL Donates Solar-Powered Display to Senegal

LAHORE: TCL has donated an advanced solar-powered display system to Université Amadou Mahtar Mbow (UAM) in Senegal, supporting sustainable technology and digital infrastructure ahead of the Dakar 2026 Youth Olympic Games.

The donation, announced on November 12, 2026, features a 75-inch high-brightness display powered by TCL CSOT’s Field Sequential Color (FSC) technology. The system will serve as an outdoor information hub at the university campus, which will also function as the Youth Olympic Village during the upcoming Games.

TCL, a Worldwide Olympic and Paralympic Partner, said the initiative reflects its long-term commitment to the African market and its efforts to make advanced, energy-efficient display technology more accessible.

The donation ceremony was attended by several prominent officials, including International Olympic Committee (IOC) President Kirsty Coventry, UAM President Professor Mababa Diagne, Senegal’s Higher Education Minister Boubacar Camara, TCL Charity Ambassador Jacky Heung, and TCL Industries Middle East and Africa General Manager Sunny Yang.

Speaking at the ceremony, Professor Diagne said the new display system would create opportunities to improve campus facilities and support students and faculty members. Sunny Yang said TCL aims to use technology not only to advance innovation but also to deliver meaningful benefits to local communities.

She added that the company believes its growth in Africa should go hand in hand with its responsibility toward the communities in which it operates.

TCL’s Advanced Display Technology Combines Brightness and Energy Efficiency

The donated system features a 75-inch TCL CSOT Field Sequential Color (FSC) display designed to deliver high brightness while reducing energy consumption.

The display offers brightness of up to 4,000 nits while consuming approximately 300 watts of power. According to TCL, it can deliver outdoor brightness at roughly half the power consumption of comparable displays.

Unlike conventional display technology, FSC eliminates traditional color filters and produces colors through the sequential switching of red, green and blue light.

This approach improves light utilization, with light transmittance exceeding 15%, helping enhance display efficiency without compromising brightness.

Installed at UAM, the screen will provide clear and visible information even under direct sunlight, making it suitable for outdoor environments.

The initiative also supports TCL CSOT’s broader focus on improving display performance and energy efficiency under the company’s Screen Universe vision.

TCL Supports Senegalese Artists Through TCLArt Initiative

Beyond technological development, TCL is also strengthening its engagement with local communities through cultural and creative initiatives.

Through TCLArt, the company has partnered with Dakar’s Yeesal urban art initiative to bring together 43 Senegalese artists, particularly those under the age of 35.

The participating artists are creating public murals inspired by African athletes, cultural diversity and the aspirations of young people.

The initiative aims to celebrate Senegalese artistic talent, promote cultural expression and provide emerging creators with opportunities to showcase their work.

The project also reflects TCL’s commitment to supporting the next generation of creative talent through its TCLYoung initiative.

TCL Expands Its Presence Across the African Market

The latest donation and artistic partnership build on TCL’s presence in Africa, which dates back more than two decades.

TCL entered the African market in 2004 and has since expanded its operations significantly. Today, the company’s televisions and home appliances are available in nearly 50 African countries.

Its regional operations are supported by six sales subsidiaries and three regional business units.

TCL has also continued to expand its retail and distribution network across the continent. Key developments include the opening of its first TCL brand experience store in Africa, located in Johannesburg, South Africa, and the establishment of its own retail and distribution channel in Kenya.

Through its expanding business network and localized operations, TCL aims to strengthen relationships with African consumers by combining global technological expertise with a better understanding of local market needs.

The company said it remains committed to supporting communities across the region through technology, innovation and sustainable development.